Considered is a content-led demand generation agency focused on B2B companies. We do three things really well:

1: We help you differentiate your brandlearn how to ensure you stand out in your markets »

2: We create exceptional contentfind out how to deliver the content your customers are crying out for »

3: We create demanddiscover a more effective approach to delivering the results you need »

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Who we are

We're a team of specialists with decades of B2B marketing experience between them. The core leadership team comprises:

Jason Ball is responsible for ensuring everything we do is clearly aligned with our clients' business objectives. He’s planned and created campaigns for a wide range of companies including Vodafone, Microsoft, Nokia, Oracle and IBM among many, many others.

Sarah Platts makes sure we get things done – on time, on budget and to the highest standards. She's a highly experienced B2B brand and communications professional with extensive expertise across international, senior level, client and agency based roles.

Deanne Longmore is our head of design, ensuring that everything we produce punches above its weight in today's crowded and noisy markets. She's held senior creative and design positions across agencies in both the UK and South Africa.

The result is that you’ll get the kind of content you’ve always dreamed of (plus some you wouldn’t have expected). We’ll make sure it supports your wider marketing and business objectives. And you’ll get it when we say you will (not a minute later).

This is what we mean when we say B2B demand generation done right.

Want to see what we mean? Check out some of our recent projects »



Drop us a line ( and we’ll arrange a time to grab a coffee and discuss what you want to achieve and how we could help.

Speak to you soon.