Selling B2B products and services can be difficult and time-consuming. Long sales cycles and complex decision making can mean delayed revenues and lost opportunities.
We work with clients to identify possible points of friction that can slow or derail sales opportunities. We then develop sales enablement content and tools to help accelerate the whole process.
VODAFONE: IPAD SALES TOOL
Vodafone needed a way of helping its enterprise sales team have more strategic conversations with customers and prospects. Working with our friends at Hello You, we developed an iPad-based application that enabled sales people to elevate the discussion from handsets and contracts to business effectiveness and work styles.
NEWTEK: INTERACTIVE PRODUCT SELECTOR
B2B customers can be easily confused when it comes to choosing the right product for their needs. To help, for NewTek we developed an interactive product selector that takes buyers step-by-step through the different factors in their decision, finally recommending the most likely option and directing them to precisely the right information on the web.
GOOGLE: HIGH POTENTIAL SALES PRESENTATION
Strange as it may seem, there are still some businesses who haven't got their heads around the digital revolution yet. Google refer to them as 'high potential opportunities'. To help Google's sales team convey the magnitude of the shift in how customers buy today, we developed a series of presentations focused on performance and brand marketing.
LCP CONSULTING: OMNI-CHANNEL REPORT PRESENTATION
To launch their flagship Omni-channel Report (which we also produced), LCP hosted a high-profile event for leading figures in the retail industry. Our team turned the complex data from the report into a clean, compelling presentation that clearly demonstrated the depth of LCP's understanding of the omni-channel world.
Like what you see? Want to know how we could help you deliver greater results from your content marketing? Drop us a line (firstname.lastname@example.org) and we’ll arrange a time to grab a coffee and discuss what you want to achieve and how we could help.
Speak to you soon.