HOW WE WORK
Too many content marketing programmes fall down because they simply cannot produce material to a high enough quality in time to make a difference.
Our years of experience in major B2B agencies means we understand how to get things done — on time, on budget and without compromise.
HERE'S HOW WE WORK
We use a hub and spoke model for content creation
As a client, you’ll be assigned an executive editor who’ll create your content marketing strategy and oversee content creation
Your other key contact is a project manager dedicated to delivering your content on time and on budget
For each project, we use our network of associates to create the core content – these are all specialists with years of experience in B2B and technology who we have personally vetted and approved
Your editor ensures that the content we produce for you is on-message and works as hard as possible to deliver against your marketing objectives
We learn and build from everything we do to continuously improve the results you get
HERE'S HOW WE DON'T WORK
No empty suits. You don’t get an ‘account handler’ – we’re not here to ‘handle’ you. Everyone involved on your project will either be creating your content or managing delivery
No them and us. Long-term success comes from having an open and honest relationship where we all work together as humans – so expect less dog-and-pony presentations and more meaningful conversations
No jargon, no BS – as with any fast growing area of business, content marketing is generating lots of new ideas and approaches, some good, some not so. At Considered Content, we cut through the hype to focus on what works in the real world we all live in (we’ll leave all the fancy pyramids, onions and power grids to someone else)