CONTENT-LED DEMAND GENERATION CAMPAIGNS
Content-led B2B marketing is fantastic for generating profitable leads. But all too often, businesses simply think of this as inbound marketing, or as social media marketing. In doing so they limit their options and compromise their results.
Even among content evangelists, too many limit their horizons simply to their Google page rank, Twitter retweets and links.
While all these can be good, stopping there leaves way too much value on the table for our liking.
DRIVING REAL CONTENT MARKETING EFFECTIVENESS
At our core, we are fundamentally an integrated, campaign-led agency. Why? Because it works.
It's an approach where there is no question of struggling to attribute ROI. There is no speculation about when social shares will convert into real business leads. And there's nowhere to hide.
Today, most of our clients use some form of marketing automation. They understand the power this gives them to have more meaningful interactions with customers and prospects. And, to ensure that they have the right impact at the right time, we structure our campaigns into 'content cycles' that match the critical stages of the sales and marketing funnel.
While this inevitably means a degree of interruption marketing, we do everything we can to only ever interrupt potential buyers with something they will find genuinely useful in their day-to-day working lives. In doing so, we help our clients become the go-to brands for when customers need to solve the critical challenges they face in their businesses.
What's more, everything we create can then be used as fuel for wider inbound, social and SEO activity.
The result? Greater cut-through. Increased customer loyalty. And higher sales.
Want to know more? Email us at email@example.com and we’ll arrange a time to talk.
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