RIDDING THE WORLD OF CRAPPY B2B
CONTENT MARKETING (ONE BRAND AT A TIME)
Today, 9 out of 10 businesses use content for marketing and sales enablement. Done right, it creates relationships, generates leads and gets brands found. Yet too many B2B and technology companies struggle to produce the kind of content that engages customers and creates profitable opportunities.
That’s where we come in.
Simply, Considered Content is the outbound B2B content marketing agency for businesses that want less hype and more results.
WE DO THREE THINGS REALLY WELL
We'll show you how to make your B2B content work harder. From getting your positioning, message and targeting right to planning an effective outbound content marketing campaign – we'll help you make a difference.
We know technology and B2B marketing inside out. We understand how and where customers buy (and why they choose not to). And we know how to create the kind of content that gets noticed and acted upon.
Inbound is great – especially for search – but today, it's simply not enough. We'll help you hit your targets faster with hard working outbound content-led campaigns and smarter sales enablement.
UNDER PRESSURE TO DELIVER Greater PIPELINE & REVENUE?
More B2B marketers are being tasked with generating greater pipeline and increased revenue than ever before (you're not alone). Learn how they're meeting the challenge with our new research report: The Revenue Rift.
It looks at how mid-market and enterprise B2B marketers in the UK are facing up to the increasing pressure to deliver pipeline and revenue (and how they're measuring what they do).
So we ask things such as:
- What metrics are you tracking? And which are most important?
- How do you define ROI? And how often do you hit your ROI targets?
- And what's holding you back from delivering greater results?
And that's just the start.
Selecting a B2B content marketing agency?
Not all agencies approach content marketing in the same way. Read our guide to discover which of the four types of B2B content marketing agency is right for your specific marketing needs.